The information provided will be used to contact you, should you wish, to discuss your fee estimate. It will not be used for any other purpose.
For existing subscribers to Barb, this will provide you with an estimate of the licence fee for each Channel or VOD service that you have reported.
There is a one-off set-up fee per channel or VOD service which is non-refundable. This fee allows the required references to be set up so that we can measure your channel or VOD service on all required platforms.
Please take care to answer all questions honestly and to the best of your knowledge.
We’ve provided help text and guidance to help you enter the right information. We recommend you use it when getting a quote.
There are 2 options available for paying for your licence fee.
Option1:is to pay a fee based purely on share of Total Identified Viewing. Total Identified Viewing is all identified viewing which can be measured and reported through all 4 screens (TV, PC/laptop, Tablet and Smart Phone).
Option 2:is combination of share Total Identified Viewing and share of advertising revenue as a percentage of the Advertising Associations reporting of total spot (inc sponsorship) and VOD revenue for television.
Please add your channel name as known in the Barb data. The share of total identified viewing for the period 1st July 2023 – 30th June 2024 (known as the base year) will be populated in the box.
If your channel or VOD service launched outside of the base period, please contact Barb direct to obtain your share of total identified viewing which will be based upon the latest data available.
The licence fee provided is the annual licence fee which is based on the calendar year.
If you would like to take a licence after January, the fee will be prorated to the 1st of the month 
in which the licence is active.
There is a tiered licence fee in place based on your share of Total Identified Viewing. For new subscribers who have yet to establish a share, we will start you on the lowest banding tier.
Your advertising revenue includes revenue from sponsorship deals and teleshopping as well general airtime sales. If you had no sales during this period, please enter £0. For +1 channels your advertising revenue will be included with the parent channel, so please add £0 for revenue.
For new services, you initial share of total identified viewing will be 0.00% as you have yet to establish your share. This is the lowest banding tier.
Your advertising revenue includes revenue from sponsorship deals and teleshopping as well general airtime sales. If you had no sales during this period, please enter £0.
For +1 channels your advertising revenue will be included with the parent channel, so please add £0 for revenue. For new services, you initial share of total identified viewing will be 0.00% as you have yet to establish your share. This is the lowest banding tier.
HD variant reporting options.
There are several options available if you have a SD and HD variant.
Option 1: to have the viewing to the HD variant reported with the SD variant. With this option you will not be able to separate out the viewing between the 2 variants.
Option 2: to have the viewing to the HD channel reported separately in database 1 but the commercial impacts reported together. This option will require an encoder to be implemented. This is an additional cost which will be advised in the follow up call.
Option 3: to have the HD variant reported in their own right. This is the same fees as a reported channel.
Enquire below to book in a consultation.
If you would like Barb to contact you to discuss the estimated licence fee provided, please let us know in the text box below. Sarah will get in touch soon after to arrange a call.
Sarah Mowbray Client Services Manager
There are several options available to access Barb data. The vast majority of Barb subscribers choose to access Barb data via a data bureau. These companies have created user friendly analytic systems and services. A list of the companies is here. As an independent company to Barb, there is a separate fee payable directly to the chosen bureau.
Barb has an API feed which is free to access for Barb subscribers purchasing a full licence.
Yours sales house can share Barb data with you about your channel(s) or VOD service and how it is doing.